Kestrel, the lead discovery CRM for agencies: Find. Pitch. Close.
Kestrel finds local businesses that need your services, writes the first email, sends them a private review of their website, and tracks every deal until it's delivered.
- Built for agencies and freelancers
- India and the US
- Your whole team, one workspace
Built to keep your leads private
- Private workspace per company
- Encrypted in transit and at rest
- Verified sign-in
- Admin and staff roles
- Full audit trail
- Global, always-on hosting
The problem
Most agencies lose their week to spreadsheets: hunting for businesses, guessing who needs a website, writing cold emails from scratch and forgetting to follow up. Kestrel does the hunting, explains the problem to the client in plain words, and keeps every deal moving.
How it works
From a map to a signed client, in three moves.
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01
Find
Pick a city, a radius up to 25 km and any of 40 business types. Kestrel lists every match from public map data, checks each website for speed, mobile, security and Google set-up, and finds a contact email.
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02
Pitch
One click writes a first email about the problems on their site. Add a private pitch page: Google's own phone test, a screenshot of their homepage and a plain-language list of fixes.
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03
Close
Get a notification the moment they open it. Move the deal from To contact to Delivered on the Services board, and hand the build to your team or a partner on a shared task board.
Everything in one place
The whole agency sales desk, without the spreadsheets.
Click any card to see what it does.
Pitch pages
Send proof, not promises.
Every lead can get a private website review in their name. It reads like a report from a real agency: evidence first, then fixes.
- A real screenshot of their homepage on a phoneCaptured by Google's own speed test, with the scores Google gives.
- Findings in plain wordsEach with a priority, why it matters and the recommended fix.
- You know the moment they lookViews, time on page and device, with a live notification to your team.
- Reply in one tap, or save as PDFThe link goes straight into your first email.
One pipeline
The lead and the deal never disagree.
A service's stage is its lead's status. Move one, and the other follows, for everyone, live.
40 business types, in 9 domains
Security and privacy
Your leads stay yours.
Private workspaces
Every company gets its own workspace. Leads, tickets, team and audit log never cross between companies.
Locked-down database
Row level security on every table: nothing is reachable through the public database API.
Verified sign-in
Google or email and password. Every request's session is checked, and deactivated people are locked out.
Expiring file links
Files sit in a private bucket. Download links expire within an hour, for people who can see the ticket.
Roles that make sense
Admins manage the team, services and settings. Staff work their own leads and tickets.
Full audit trail
Every change is recorded with who, when, IP address and browser, and can't be edited from the app.
Pricing
Simple plans, in your currency.
Start small and move up as your team grows, or talk to us about Enterprise. Every plan includes the full Find, Pitch, Close workflow.
Not sure which plan fits? Book a call or .
FAQ
Questions, answered.
Who is Kestrel for?
Agencies, studios and freelancers who sell websites, apps, SEO or software to local businesses. Each company gets its own private workspace for its whole team.
Where does the business data come from?
Businesses come from public map data. Kestrel then visits each website itself to score it and look for a contact email. Pitch pages add Google's speed test of the site on a phone.
Which countries are supported?
India and the United States today, with every Indian state and union territory and every US state, plus their main cities as suggestions.
Does the AI send emails for me?
No. It drafts the email in the tone you pick, and you read it, copy it or open it in your own email app. Nothing is sent without you.
What does the business see on a pitch page?
A short website review from your company: a summary, Google's scores and a screenshot of their homepage on a phone, findings with priorities and fixes, your recommendation and a reply button. The page is private and hidden from search engines.
Can I work with a client or another agency in Kestrel?
Yes. Create a shared space and invite another company. You share one task board, and nothing else: your leads and pipeline stay private.
How do I find local businesses that don't have a website?
Search a city and radius in Kestrel and filter by No website. Kestrel also flags weak websites (slow, not mobile-friendly, no HTTPS) and low search visibility, which are the easiest clients to win.
How is Kestrel different from a regular CRM or a Google Maps scraper?
A regular CRM stores leads you already have, and a scraper gives you a raw list. Kestrel finds the leads, qualifies them by the quality of their website, writes the first email, sends a website review that tells you when it's opened, and runs the pipeline to delivered.
Your next client is already on the map.
Book a free 15-minute call and we'll show you Kestrel on your own city.